Google Search Algorithm Update February 7th, 2017

Google search algorithm update

We just had some Google search algorithm update a week ago potentially targeting Spam links I believe. And now a week later, around February 7th, it seems there was another algorithm update. This update doesn’t seem specific to links or spam but rather just a normal unconfirmed Google update where ranking changes shift based on something changing at Google.

I do not believe it is related to the mobile bug because most of the automated tracking tools only track desktop search.

There is some chatter, the chatter in the SEO community is not YET that hot but it might heat up throughout the day as people check their analytics and tools.

An ongoing Webmaster World thread has these posts:

SERPs movements again in our vertical. We’re seeing some recoveries from previous penguin casualties and some domain crowding. Spam STILL having a huge positive impact.

(Tue 7th) I saw a huge spike in organic traffic, ~30% over avg, and 18% increase from previous record day in November. It’s a Canadian financial-related site. Increases from both Google.ca as well as other search engines/

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