Digital Marketing Training

  1. Digital Marketing Training Detail

    Digital skills valley is hub of skills promotion here we give tainting on many more skills. Just we discuss about Digital marketing training Module Details & time period. We have well experience member who are provide good training skills to you.

    Module 1 – An Overview on Digital Marketing

    • Understanding Digital Marketing
    • Importance of Digital Marketing
    • Tools of Digital Marketing
    • How Digital Marketing Works

    Module 2 – Website Planning & Creation

    • Understanding Websites
    • Importance of a Website
    • Essential of a Website
    • Planning a Website
    • Professional Appearance
    • Difference Type of Website
    • Multi Domain Name Website & Marketing

    Module 3 -Search Engine Optimization (SEO)

    3.1 -Understanding Search Engine

    • A detailed study on what are Search Engine
    • How Search Engine works?
    • Major Function of Search Engine

    3.2 -Understanding Search Engine Optimization (SEO)

    • Introduction to SEO
    • Top Tools of SEO
    • Benefits of SEO
    • Understanding Online traffic & its kind

    3.3 – Keywords

    • Introduction to Keywords
    • Types of Keywords
    • Keyword research process
    • Google keyword planner tool
    • Understanding Keyword Mix

    3.3 – One Page Optimization

    • Keyword planning & Optimization
    • Content research, planning & Optimization
    • Website Plug-ins: Social Media pages
    • FTP & its function
    • Sitemap creation & submissions
    • Internal Linking
    • Meta Tag creation
    • Google Webmaster tool and site verification

    3.4 – Off Page Optimization

    • Domain Authority & Its Optimization
    • Page Rank & its Optimization
    • Back Link & Link Building
    • Off Page optimizing strategy

    3.5 – Local SEO

    • Introduction to Local SEO
    • Tools for Local SEO
    • Google Places optimization

    3.6 – Creating SEO Strategy

    • Selecting right SEO tools
    • Monitoring SEO process
    • Preparing SEO reports
    • Creating SEO strategy for your business

    4 Social Media Marketing

    5 – E-mail Marketing

    • Understanding E-mail marketing
    • Best Practices of E-mail marketing
    • Writing quality creative e-mail content
    • Using Software for Digital Marketing
    • Biggest challenge in Email Marketing

    6 – Marketing on B2B & B2C Portal

    • Understanding B2B & B2C Portals
    • Importance of marketing needs on B2B Ports
    • How to work on B2B Ports
    • Creating website through B2B Portals
    • Practical Session
    • Practical Session 1: Detailed discussion on marketing through http://www.alibaba.com
    • Session 2- Detailed discussion on marketing through com

    7 – Online Advertising

    • Understanding Online marketing & its types
    • Display Advertising: Banner, Rich Media, Pop ups ads
    • Contextual Advertising: In-text, In -image, In-video ads
    • Tracking & measuring ROI of online advertising
    • Creating Online Advertising strategy

    8 – Ecommerce Marketing

    • What is ecommerce
    • Studying ecommerce website and their features
    • Upcoming trends of Ecommerce websites
    • Building ecommerce marketing strategy

    9 – PPC Campaigns

    • Introduction to ad words & PPC campaigns
    • Up growing needs of PPC campaigns in Digital marketing
    • Understanding bidding & payment modules
    • Practical session on Google ad words campaigns

    10 – Mobile Web Marketing

    • Understanding Mobile web marketing
    • Fundamentals of Mobile marketing
    • Detailed discussion on advertising on mobile
    • Targeting marketing on mobile through apps, location & search engines
    • SMS marketing

    11 – Blogging & Absence

    • Understanding Blogs and their growing importance
    • Placing ads on your blog
    • Content Marketing

    12- Affiliate Marketing

    • What is affiliate marketing?
    • 3 A’s of affiliate marketing
    • History of affiliate marketing
    • Affiliate marketing scenario in India
    • Different ways of doing affiliate marketing

    13 – Google Analytics

    • Google analytics & its importance
    • Setting your website with Analytics
    • Google analytics fundamentals
    • Tracking website performance through Google analytics
    • Monitoring visitor behavior and traffic sources
    • Taking regular corrective action to enhance website performance

    14 – Creating Digital Marketing Strategy

    • Understanding Digital marketing mix
    • Creating digital marketing strategy using different digital tools
    • Tracking strategy & upgrading it when required
    • Practical 3-4 Session: Creating Digital marketing strategy for different product range

    15 – Lead Generation for Business

    • Understanding how to use digital marketing for Business lead generation
    • Creating lead nurturing strategy
    • Steps in lead nurturing
    • Converting leads to sales

    16 – Lead Conversion Process

    • Selecting right tool of communication with buyer
    • Offering product & services
    • Sampling, Negotiation, Meetings (if required)
    • Terms & Condition finalization
    • Submission of Invoices
    • Payment follow ups
    • Follow ups for repeat business

     

     

  2. FEE & BATCH DETAIL :

    Regular Batch: 1.5 Month. Monday to Friday. (2 hrs)
    Weekend Batch: 3 Month. Sunday (3 hours)
    FEES : 10,000/- (Ten Thousand Only )

  3. Payments can be made by Cheque / Bank Transfer/ Deposits in HDFC BankAccount Name : DEVENDRA TRIPATHI
    Bank- Account No50100011413517
    IFSC Code: HDFC0000404

    We also provide home tutor services for 10th, 12th, & digital Marketing courses.